Method and system for delivery of targeted commercial messages
US7974886B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jun 27, 2008 |
| Grant date | Jul 5, 2011 |
| Priority date | — |
| Expiry date | Dec 21, 2028 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0605
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method for delivery of targeted commercial messages. The method comprises assembling a plurality of potential purchaser profiles in an electronic file for presentation to at least one potential advertiser of goods or services applicable to a substantial portion of the plurality of potential purchasers, developing commercial message selection criteria for selecting from the potential purchasers those suited to receive a specified commercial message contained in a set of commercial messages, applying the commercial message selection criteria to the purchaser profiles to identify the potential purchasers suited to receive specified commercial messages, and presenting over a data network to a potential purchaser identified as suited, the specified commercial messages.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.