Dynamic updating of rendered web pages with supplemental content

US7975020B1 · kind B1 · utility

Assignee

• AMAZON TECHNOLOGIES, INC. · US

Inventors

• Nigel Green · Stadtallendorf, DE
• Scott Allen Mongrain · Seattle, US

Key dates

• Filing date: Jul 15, 2005
• Grant date: Jul 5, 2011
• Expiry date: Nov 26, 2027

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0641
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A page update handler, which may be loaded by a web browser as part of a web page, adds functionality for dynamically updating the web page with content supplied by a content server. In one embodiment, when a mouse-over event occurs with respect to a recognized item on the web page, such as a hyperlink that matches a particular link signature, the page update handler displays a corresponding overlay display object within the web page. The overlay display object displays information about or associated with the recognized item, and may provide functionality for the user to further interact with the content server. In one embodiment, an operator of a web site that is separate from the content server can enable overlay display objects within its web pages by merely adding an update handler tag to one or more corresponding HTML documents.