Computer program product and method for estimating internet traffic
US7979544B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 30, 2009 |
| Grant date | Jul 12, 2011 |
| Priority date | — |
| Expiry date | Oct 2, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Taking a size and demographic composition of a target population; identifying a group of participants; determining demographic information for each member of the group; receiving clickstream data that connotes Internet activity of individual members of the group; producing an estimate of the target population's Internet activity by scaling the data for each member of the group to the relative size and demographic composition of the target population and the group by applying a weight to the clickstream data in view of the demographic information; and refining the estimate of the population's Internet activity by applying a weight to a subset of the data from the group of participants, wherein the bias adjustment is at least one of a domain-specific, page-specific, segment-specific, and user-specific adjustment.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.