Systems and methods for estimating placement positions of content items on a rendered page

US7983959B2 · kind B2 · utility

Assignee

• Microsoft Corporation · US

Inventors

• David M. Chickering · Bellevue, US
• Christopher A. Meek · Kirkland, US
• David E. Heckerman · Bellevue, US
• Brian Burdick · Bellevue, US
• Li Li · Bound Brook, US
• Murali Vajjiravel · Sammamish, US
• Ying Li · Reston, US
• Rajeev Prasad · Bothell, US
• Raxit A. Kagalwala · Seattle, US
• Tarek Najm · Kirkland, US
• Sachin Dhawan · Redmond, US

Key dates

• Filing date: Nov 30, 2004
• Grant date: Jul 19, 2011
• Expiry date: May 19, 2030

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q40/04
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.