Advertising management system for digital video streams
US7984466B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 12, 2007 |
| Grant date | Jul 19, 2011 |
| Priority date | — |
| Expiry date | Jan 13, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method and apparatus for the managing advertisements in a digital environment, including methods for selecting suitable advertising based on subscriber profiles, and substituting advertisements in a program stream with targeted advertisements. The Ad Management System (AMS) 100 of the present invention manages the sales and insertion of digital video advertisements in cable television, switched digital video, and streaming video (Internet) based environments. The AMS 100 provides advertisers an ability to describe their advertisements (ads) in terms of target market demographics, required ad bandwidth, ad duration, and other ad specific parameters. The AMS 100 receives the ad descriptions that include some or all of the aforementioned parameters, and matches the ads to the advertising opportunities (“avails”) available in the programming stream. The AMS 100 tracks different avails including duration and bandwidth of the avail, and uses a number of schemes to determine if the ad can be placed in the avail. The advertisements may be transported over an in-band advertising channel or over an out-of-band advertisement channel. At the multiplexing end, the ads may be multiplexed in on…
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.