Certification of server-side partner plug-ins for analytics and privacy protection
US7992135B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 19, 2007 |
| Grant date | Aug 2, 2011 |
| Priority date | — |
| Expiry date | Nov 1, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Tools and techniques are provided to allow partners of analytics providers and others who use web-beacons to submit plug-ins for scrutiny, and for the plug-in to either be refused or else to be certified for use in a core JavaScript file, data engine, or similar component. Analytics providers and others may also write plug-ins. Certified plug-ins are executed in response to page loads, visitor clicks, and other visitor and programmatic actions at a website that has been tagged by the analytics provider's web-beacon, without requiring re-tagging of the website with a separate web-beacon for the partner. This allows the partner to obtain analytics data by piggybacking on the analytics provider, without re-tagging, and without compromising the availability and accuracy of the analytics data already being gathered. To be certified, web-beacon plug-ins must satisfy specific criteria as to their privacy protection, size, behavior, namespace, and the like.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.