System and method for providing sales leads based on-demand software trial usage
US7996255B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 29, 2005 |
| Grant date | Aug 9, 2011 |
| Priority date | — |
| Expiry date | Jun 15, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0202
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Business management methods for on-demand trial based marketing and sales are introduced. Using on-demand trial technology, usage metrics can be automatically generated by tracking the usage of specific products and corresponding duration. Usage metrics and other data are automatically processed to qualify and channel leads to pertinent categories in sales and marketing. The present invention facilitates a more directed effort to investigate leads and makes the information of customers available for follow-up that has higher prospective sales potential. The present invention may also be used to dispatch pre-release reports automatically to a vendor.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.