Identification and use of web searcher expertise
US7996400B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 23, 2007 |
| Grant date | Aug 9, 2011 |
| Priority date | — |
| Expiry date | Apr 13, 2028 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/9535
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A search expertise level system and method for determining a search expertise level of a search engine user and then using that information to improve the searcher's experience. The search expertise level system and method identifies the search expertise level of the searcher based on query behavior, post-query browsing behavior, and other behaviors of the searcher. One simple and important behavior that indicates a skilled searcher is the use of advanced query syntax and operators in the query. Once the search expertise level of a searcher is known, the search engine user interface can be modified and tailored to the needs of both skilled and novice searchers. The search expertise level also can be used to rank search results, such that search results for a novice searcher are ranked differently than those for a skilled searcher. The search expertise level also can be used in advertising and marketing.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.