Patent · US Active

Detecting content and user response to content

US7996519B1 · kind B1 · utility

16Cited by

11References

17Claims

0Family size

Assignee

Comscore, Inc. · US

Inventors

Michael A. Brown · Boone, US
Xinyu Huang · San Jose, US
Glen Grant · Springfield, US

Key dates

Filing date	Aug 21, 2007
Grant date	Aug 9, 2011
Priority date	—
Expiry date	Nov 23, 2028

Classification

Technology area (CPC H)Electricity
CPC primaryH04L67/535
WIPO fieldIT methods for management
WIPO sectorElectrical engineering

Abstract

A position of a cursor on a display is tracked. It is detected that the cursor is in an area of the display that includes a component of a webpage. It is determined whether the component matches a designated type of component, and details of the component are stored in response to determining that the component matches a designated type of component. A user input that selects the component is detected, and details of the component are accessed in response to detecting the user input. The details of the component are sent to a collection server.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.