System and method for keyword extraction and contextual advertisement generation
US8001105B2 · kind B2 · utility
34Cited by
10References
30Claims
0Family size
Assignee
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Key dates
| Filing date | Dec 27, 2006 |
| Grant date | Aug 16, 2011 |
| Priority date | — |
| Expiry date | Dec 27, 2026 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computer-implemented system and method for keyword extraction and contextual advertisement generation are disclosed. The system in an example embodiment includes a keyword extraction service to obtain information related to user activity on a host site and to extract relevant keywords from content of a web page, the information related to user activity on the host site being used to determine relevancy of the extracted keywords, and a contextual advertiser to produce an advertisement placement on an affiliate web page, the produced advertisement placement being relevant to user activity on the host site.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.