Architecture for mobile advertising with location
US8010134B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 14, 2007 |
| Grant date | Aug 30, 2011 |
| Priority date | — |
| Expiry date | Sep 7, 2029 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/21
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Systems and methods are provided for mobile device advertising. The system includes a mobile device, a content provider, and an advertisement provider. A plurality of location fix technologies is executed to determine a plurality of location fixes for the mobile device, and the plurality of location fixes is stored in the mobile device. A location request is received for the mobile device, the plurality of stored location fixes is retrieved from the mobile device, and the plurality of stored location fixes is sent to the content provider. The content provider receives the plurality of location fixes for the mobile device from the mobile device, forwards the plurality of location fixes to the advertisement provider, and transmits content to the mobile device. The advertisement provider selects an advertisement based on location fixes, and transmits the advertisement to the mobile device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.