Method for direct-to-patient marketing and clinical trials recruitment with outcomes tracking and method for confidential appointment booking
US8015028B2 · kind B2 · utility
3Cited by
10References
10Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Feb 24, 2009 |
| Grant date | Sep 6, 2011 |
| Priority date | — |
| Expiry date | Jan 31, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG16H50/20
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Generally, the present invention is directed to marketing techniques and more particularly to direct-to-patient marketing for medical devices, pharmaceutical drugs, and biotechnology products. The approach presented here may also be applied to the recruitment of patients for clinical trials evaluation including tracking outcomes after treatment. An embodiment of the invention includes the steps of finding potential patients, qualifying potential patients, connecting potential patients to preferred physicians, and tracking the patient's progress through the appointment phase and tracking outcomes.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.