System and method for enabling multi-element bidding for influencing a position on a search result list generated by a computer network search engine
US8015063B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 25, 2010 |
| Grant date | Sep 6, 2011 |
| Priority date | — |
| Expiry date | Feb 25, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/08
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method for enabling information providers using a computer network to influence a search listing's position within a search result list generated by a search engine. Each network information provider has an account containing at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. A network information provider selects a search term relevant to the content of the web site. A search listing includes the search term and a description. A bidding process occurs when the network information provider enters a new bid amount for a search listing. The system then compares the various bid amounts for the same search term, and generates rank values for search listings having that search term. The rank value determines where the listing will appear on the search results page generated in response to a searcher's query.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.