Systems and methods for assigning monetary values to search terms
US8015065B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Oct 28, 2005 |
| Grant date | Sep 6, 2011 |
| Priority date | — |
| Expiry date | Jul 3, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods and systems for associating an unbidded term with a bidded term and for pricing search terms. The method for associating an unbidded term with a bidded term comprises selecting a first set of search engine results for the unbidded term, selecting a second set of search engine results for the bidded second term, comparing the first and second sets, and associating the unbidded term with at least one bidded term based on the results of comparing. The method for assigning monetary values to search terms comprises receiving bids for a first term, deriving a similarity function between the first and second term and pricing the second term based upon the derived similarity function and the bid on the first term.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.