System and method for providing e-commerce consumer-based behavioral target marketing reports
US8027864B2 · kind B2 · utility
74Cited by
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25Claims
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Key dates
| Filing date | Nov 21, 2007 |
| Grant date | Sep 27, 2011 |
| Priority date | — |
| Expiry date | Apr 23, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0201
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and methods which enable modeling of end consumer interests based on online activity and producing e-commerce reports is described. The method includes scoring and classifying interests and preferences of consumers in relation to various items being offered as function of time and utilizing such scores to predict purchasing activity and revenue yield for n-dimensional combinations of interest for generation of consumer lists for target marketing and merchandising. The method also includes converse modeling of the performance and behavioral profile of items offered as a function of consumer activity.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.