Online advertising valuation apparatus and method
US8027876B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jun 14, 2007 |
| Grant date | Sep 27, 2011 |
| Priority date | — |
| Expiry date | Nov 17, 2029 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99943
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method comprising for determining the value provided to an advertiser through the advertiser's online advertisements. The method may begin with providing an online advertisement linked to content. A macro-context may be obtained that quantifies the affinity of the content for a plurality of domains corresponding to a semantic space. A personalization vector may be obtained that quantifies the affinity of at least one aspect of a user for the plurality of domains. The user may then select the online advertisement. A match value may be calculated that quantifies the similarity between the personalization vector and the macro-context. The advertiser may then be charged a monetary amount for the user's “click.” The monetary amount may be based, at least in part, on the match value.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.