Method and apparatus to compensate demand partners in a pay-per-call performance based advertising system
US8027878B2 · kind B2 · utility
53Cited by
176References
18Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Dec 23, 2004 |
| Grant date | Sep 27, 2011 |
| Priority date | — |
| Expiry date | Oct 25, 2028 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/04
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
One embodiment of the present invention provides a method and apparatus to track demand partners in a pay-per call performance based advertising system. In one embodiment, the method and apparatus include assigning at least one telephonic reference to an advertiser, the reference is to be included in an advertisement on a media channel of a demand partner. The advertiser is assessed a charge based at least in part on telephonic connections to the advertiser via the telephonic reference. The demand partner tracked with a predefined tracking model based at least in part on activity related to the telephonic reference.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.