Flexible advertiser billing system with mixed postpayment and prepayment capabilities

US8027915B2 · kind B2 · utility

Assignee

• Google LLC · US

Inventors

• Ross Koningstein · Atherton, US
• Saksiri Tanphaichitr · Palo Alto, US
• Vikas Sukla · Sunnyvale, US
• Michael Schulman · Decatur, US
• Giles Douglas · Mountain View, US
• Emmett Andrew Cunningham · Brisbane, US

Key dates

• Filing date: Aug 6, 2010
• Grant date: Sep 27, 2011
• Expiry date: Aug 6, 2030

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q40/12
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A computer-implemented method of providing advertising to a client includes establishing a billing experience between a client and a provider, providing advertising opportunities to the client on at least one of a continual basis and a periodic basis, evaluating a credit risk associated with the client at least one of periodically and upon occurrence of an event, and modifying the billing experience automatically based on the credit risk associated with the client.