Content distribution system for generating content streams to suit different users and facilitating E-commerce transactions using broadcast content metadata
US8032580B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Apr 10, 2006 |
| Grant date | Oct 4, 2011 |
| Priority date | — |
| Expiry date | Apr 18, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/472
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A content distribution system is provided to facilitate e-commerce transactions for products and services associated with distributed content. A content stream comprising content blocks, reference content blocks and floating reference content blocks uses metadata to identify products and services associated with content blocks. The metadata and floating reference content blocks are used to substitute dynamically selected content for content blocks based on profiles of user(s), the broadcast station, the advertisement spot defined in the stream and content available for substitution. A market server determines optimal matches to support content substitution, and performs brokerage and bidding functions among suppliers of products or services associated with content selected by users.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.