System and method for automatically targeting web-based advertisements
US8041601B2 · kind B2 · utility
14Cited by
5References
18Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Sep 30, 2003 |
| Grant date | Oct 18, 2011 |
| Priority date | — |
| Expiry date | Sep 19, 2027 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0276
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method for automatically targeting Web-based advertisements is described. Advertisements are identified relative to a query, wherein identified advertisements describe characteristics relative to at least one of a product and a service. The advertisements are scored according to match between the query and the characteristics of the identified advertisements. At least some of the advertisements are provided as Web-based content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.