Sponsored search results re-ranking based on linking associations
US8041715B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 24, 2009 |
| Grant date | Oct 18, 2011 |
| Priority date | — |
| Expiry date | May 11, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computer-implemented system and methods of re-ranking sponsored search results by a search engine in response to a search query include: retrieving one or more organic search results and a plurality of sponsored search results (“search results”), along with their respective rankings, associated with a search query; determining a degree of association between each sponsored search result and the other search results through analyzing web links between the search results and other web documents to or from which the search results are at least indirectly linked; calculating a clustering score for each sponsored search result based on their respective degrees of linking association; generating a new ranking score for each sponsored search result based on their respective clustering scores and rankings; and re-ranking, and storing in memory, the plurality of sponsored search results based on the new ranking scores of each respective sponsored search result.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.