Scheduling and presenting IPG ads in conjunction with programming ads in a television environment of application
US8042131B2 · kind B2 · utility
39Cited by
116References
30Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Dec 21, 2009 |
| Grant date | Oct 18, 2011 |
| Priority date | — |
| Expiry date | Dec 21, 2029 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/478
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method and system whereby conventional television advertisements (i.e., those delivered to viewers while they watch television programming) can be delivered in conjunction with and correlated with advertisements that are presented to viewers in the Interactive Program Guide (IPG). Moreover, the invention described herein provides for delivering highly targeted ads to viewers in both conventional programming avails and in the IPG, and for linking the targeted ads in these two media to provide for enhanced and highly effective advertising campaigns.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.