Most informative thresholding of heterogeneous data
US8055532B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 4, 2006 |
| Grant date | Nov 8, 2011 |
| Priority date | — |
| Expiry date | Dec 23, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q40/00
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method of thresholding of a database of customer purchasing history using a computer, includes providing a customer purchase history database including data regarding customer satisfaction, awareness of vendor brands, previous purchasing history, and size of customer budget, providing a predetermined threshold regarding the data, establishing, in the computer, boundaries surrounding the predetermined threshold, splitting the data, in the computer, to maximize the differences in the data across the split; generating, in the computer, a model of the data, in the computer, based upon the split, and allocating marketing resources based upon the model.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.