Predictive geo-temporal advertisement targeting
US8060406B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Sep 26, 2008 |
| Grant date | Nov 15, 2011 |
| Priority date | — |
| Expiry date | Jan 8, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0267
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method, system, and medium are provided for targeting advertisements to users of mobile devices based on geo-temporal models. Time-stamped location information is collected for a mobile device and a dynamic geo-temporal model is constructed and updated when new data is collected according to a sample design. Using the geo-temporal model, device location and instances of user interaction with the device can be predicted, and advertisements can be provided based on the predicted location. Advertisements can be cached on the mobile device for later presentation, and the sample design can be updated to improve efficiency and accuracy in the modeling system.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.