Apparatuses, methods and systems for information querying and serving on the internet based on profiles

US8069169B2 · kind B2 · utility

Assignee

• Augme Technologies, Inc. · US

Inventors

• Dudley Fitzpatrick · Pennington, US
• Jason Alan Snyder · Philadelphia, US

Key dates

• Filing date: Sep 28, 2007
• Grant date: Nov 29, 2011
• Expiry date: Oct 15, 2028

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The disclosure details the implementation of apparatuses, methods, and systems for information querying and serving on the internet based on profiles. Information and/or advertisement providers may use a code triggered information server to serve context, demographic, and behavior targeted information to users on the internet. Users, in turn, trigger the provision of information by scanning or observing codes or information, or by selecting web links. The triggers, together with geographic, temporal, and user-specific information, are obtained by the server that receives, processes, and records the message. Based on these messages and a user profile—which may include continuously updated user-specific behavior information, situational and ambient information, an accumulated history of trigger messages, and integration with outside database information—the server selects information to serve to a user on the internet from an information base. For example, a user with a recorded history of interest in coffee products may be served an advertisement for a nearby coffeeshop while browsing the web on his/her PDA. In one embodiment, information may also be served to users on the internet …