Method, apparatus and computer-readable medium for promoting television programs
US8069459B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 27, 2008 |
| Grant date | Nov 29, 2011 |
| Priority date | — |
| Expiry date | Jun 27, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method, which comprises: receiving from a provider of a first content stream an indication of a promotional time slot to be rendered available on the first content stream; accessing a program schedule indicative of television programs scheduled to begin airing on respective content streams at respective start times; consulting said schedule to identify at least one particular television program among those of said television programs scheduled to air on content streams provided by providers different from the provider of the first content stream and whose start times fall within a time window of acceptable viewability relative to the promotional time slot; and causing conveyance of an advertisement for the at least one particular television program during the promotional time slot.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.