Architecture for scaling just-in-time placement of advertising content
US8069464B2 · kind B2 · utility
6Cited by
2References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jul 27, 2007 |
| Grant date | Nov 29, 2011 |
| Priority date | — |
| Expiry date | Aug 26, 2029 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8547
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
In one embodiment, a method comprises determining ad placement times for each of a plurality of associated streams. The method also comprises determining an ad selection request time for each of a plurality of ad selection requests based on a cumulative effect of any other ad selection requests occurring at substantially the same time as the determined ad selection time. Each of the plurality of ad selection requests corresponds to one of the plurality of ad placement times.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.