Marketing incentive program

US8073732B1 · kind B1 · utility

Assignee

• Bank of America Corporation · US

Inventors

• Debashis Ghosh · Charlotte, US
• Thayer Allison · Charlotte, US
• Sudeshna Banerjee · Waxhaw, US
• David Joa · Irvine, US
• Mark V. Krein · Charlotte, US
• Kurt D. Newman · Matthews, US

Key dates

• Filing date: Jul 10, 2008
• Grant date: Dec 6, 2011
• Expiry date: Nov 25, 2029

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0225
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Embodiments of the invention relate to systems, methods, and computer program products for providing a customer network in which customers are incentivized to “opt-in” to a marketing program. For example, the invention builds a network of customers, collects and stores customers' demographic information, compiles mailing lists based on list purchasers' requested demographic criteria, sells the compiled mailing lists to list purchasers, and compensates those customers included on the mailing lists.