Method and system for pause ads
US8078493B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 15, 2001 |
| Grant date | Dec 13, 2011 |
| Priority date | — |
| Expiry date | Mar 4, 2026 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG11B27/034
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system and method for displaying ads on a client-side video replay system during a pause mode. The method may comprise determining that the video replay system should enter a pause mode, obtaining an ad, and displaying the ad on a display of the video replay system during the pause mode. Determining that the system should enter pause mode may include detecting that a user has pressed a pause button located on a remote control or a display screen. The system may comprise a display, a processor, memory, and software applications configured to (i) determine that the system should enter a pause mode, (ii) obtain an ad, and (iii) display the ad on the display.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.