System and method for optimization of a promotion plan
US8082175B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 24, 2006 |
| Grant date | Dec 20, 2011 |
| Priority date | — |
| Expiry date | Feb 7, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0249
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method (400) and system (100) for providing a promotion plan (128) for merchandising products (600) receives base data (142) for the products (600) that includes allowable offers (204) and price rules (206) that affect the offers (204). A margin budget (146) is established for the promotion plan (128) that defines an amount of margin an enterprise is willing to forgo for a promotion event implementing the promotion plan (128). A scenario (406) is generated in response to the base data (142). The scenario (406) is optimized to obtain decisions (154) for the promotion plan (128) that are constrained by the margin budget (146). The promotion plan (128), indicating the obtained decisions (154), is presented for implementation by the enterprise during the promotion event. The obtained decisions (154) include a list of the products (600), each of which is associated with one offer (204) and one price rule (206).
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.