System and method for managing advertising campaign data

US8082178B2 · kind B2 · utility

Assignee

• Google LLC · US

Inventors

• Steven Wolkoff · San Francisco, US
• Vladislav Sinaniyev · Great Neck, US
• Dritan Suljoti · New York, US
• Gary Grossman · San Francisco, US
• Gilles Drieu · San Francisco, US
• Suzanne Mattis Johnson · Brooklyn, US

Key dates

• Filing date: Jul 15, 2004
• Grant date: Dec 20, 2011
• Expiry date: Jul 21, 2027

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method and system for managing ad campaign data. According to one embodiment, an application receives a request to store data associated with an ad campaign, and responsive to the request, stores one or more output files and context information associated with the data, the context information assembled according to a pre-defined data format defining a role of the data within the ad campaign.