Internet multimedia advertisement insertion architecture
US8082355B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 15, 2000 |
| Grant date | Dec 20, 2011 |
| Priority date | — |
| Expiry date | Feb 8, 2027 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L65/765
- WIPO fieldTelecommunications
- WIPO sectorElectrical engineering
Abstract
An architecture for inserting listener targeted advertisements into Internet retransmission of terrestrial radio broadcasts is provided. An Internet server provides aggregation of a plurality of radio broadcast programming for dissemination over the Internet to a plurality of listeners/users. Each Internet provided radio broadcast includes advertisements targeted for each individual listener/user based on a demographics profile. The demographics profile for each listener/user provides a basis for the targeted advertisements. A readily scaleable architecture is capable of supporting rapid growth in listeners/users. Scheduling data is used to predict and prestage advertising content. Timestamping of the radio broadcast aids in calculating where in the broadcast data sequence to pick up after an advertisement. Scalability is preferably achieved by a multiplexer in order to support large numbers of listener connections for streaming audio.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.