Fractal display advertising on computer-driven screens

US8082512B2 · kind B2 · utility

Assignee

• Microsoft Corporation · US

Inventors

• David M. Gedye · Seattle, US
• Blaise Aguera y Arcas · Seattle, US
• Alfred Astort · Seattle, US
• Karim Farouki · Seattle, US
• Gary W. Flake · Bellevue, US

Key dates

• Filing date: Aug 3, 2007
• Grant date: Dec 20, 2011
• Expiry date: Apr 6, 2030

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Techniques are disclosed for providing additional data within a document. Such techniques include providing a first document with a sub-region on a user interface, wherein the sub-region is associated with additional data. Techniques further include identifying an action to zoom-in on the sub-region and loading a zoomed-in version of the sub-region when the action is identified. Moreover, the techniques also include displaying the zoomed-in version of the sub-region, including the additional data, on the user interface, wherein the zoomed-in version of the sub-region is a separate document than the first document.