Method for directed advertising and information distribution using a wireless communications network

US8086476B2 · kind B2 · utility

Inventors

• Peter Baur · Monsheim, DE
• Andrew Baur · Whitmore Lake, US

Key dates

• Filing date: Aug 19, 2005
• Grant date: Dec 27, 2011
• Expiry date: Feb 24, 2030

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0273
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method of and system for directing targeted advertising or transmitting information to end users, using wireless or mobile media, including cellular media, is disclosed. In one embodiment, the method and system interconnects (a) advertisers or sponsors, (b) wireless device users (“system users”), and (c) wireless telecommunications companies (“telecoms”), via (d) an intermediary or “hub entity.” The hub entity maintains and controls computer operated software and data bases to direct specific advertising or information to targeted system users; collects subscription fees and distributes advertising fees; and determines the effectiveness of various advertising or information transmitted to specific system users. The method can further be customized for application as an information provider, alert notice or security warning system. In other embodiments the method and system may be applied to work with the membership of an organization, such as credit card companies' cardholders, an insurance companies' policy holders, employees, tenants, or other local, national, or world-wide groups or organizations.