Systems and methods for generating advertiser recommendations from users of workflow software
US8086541B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 17, 2010 |
| Grant date | Dec 27, 2011 |
| Priority date | — |
| Expiry date | Dec 17, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method for displaying targeted advertisements to users of workflow software, based on information corresponding to the workflow, the related industry, and the user of the workflow software includes: receiving, from an identified user, a request to display a step in a workflow, the workflow corresponding to a given industry; determining, based on (i) the identified user, (ii) the step in the workflow, and (iii) the corresponding industry, an advertisement to be displayed in conjunction with the step in the workflow; and transmitting, to the identified user, the requested workflow step and the determined advertisement. Corresponding systems are also described.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.