Serving content-relevant advertisements with client-side device support

US8086559B2 · kind B2 · utility

Assignee

• Google LLC · US

Inventors

• Darrell Anderson · Mountain View, US
• Paul Buchheit · Mountain View, US
• Jeffrey Adgate Dean · Palo Alto, US
• Georges Harik · Mountain View, US
• Carl Laurence Gonsalves · Atherton, US
• Noam M. Shazeer · Palo Alto, US
• Narayanan Shivakumar · San Jose, US

Key dates

• Filing date: Aug 5, 2003
• Grant date: Dec 27, 2011
• Expiry date: Oct 9, 2028

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A client-side application (such as a browser, a browser plug-in, a browser toolbar plug-in, etc. on an end user's computer) is used to support the serving of content-relevant ads to the client device. The client-side application may provide such support by sending document information (such as a document identifier, document content, content relevance information, etc.) to a content ad server. The client-side application may also be used to combine content of the document and the content-relevant ads. For example, the client-side application may combine content of the document and the ads in a window (e.g., in a browser window), may provide the ads in a window above, below, adjacent to a document window, may provide the ads in “chrome” of the browser, etc.