Producing marketing items for a marketing campaign

US8090612B2 · kind B2 · utility

Assignee

• HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P. · US

Inventors

• Hui Chao · San Jose, US
• Menaka Indrani · Fremont, US
• Gary L. Vondran, Jr. · Redwood City, US
• Xiaofan Lin · Palo Alto, US
• Parag M. Joshi · Los Gatos, US
• Dirk Beyer · Palo Alto, US
• C. Brian Atkins · Mountain View, US
• Pere Obrador · Mountain View, US
• Alex Zhang · Mountain View, US

Key dates

• Filing date: Jul 19, 2005
• Grant date: Jan 3, 2012
• Expiry date: Nov 7, 2030

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0273
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods, machines, systems and machine-readable instructions for producing marketing items are described. In one aspect, a user is prompted to specify campaign parameters, including one or more campaign topics, defining a scope of the campaign. The user is prompted to specify for each of the one or more campaign topics a corresponding set of one or more attributes of intended recipients of the marketing campaign. The one or more specified campaign topics are associated to respective sets of targeted recipients selected from a database of records of potential recipients based on mappings of the respective sets of recipient attributes to the campaign topics and the specified campaign parameters defining the scope of the marketing campaign. For each of the targeted recipients, a respective marketing item containing a respective set of one or more contents matched to the campaign topic associated to the targeted recipient is composed.