Auctioneer
US8099327B2 · kind B2 · utility
5Cited by
39References
14Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Oct 31, 2006 |
| Grant date | Jan 17, 2012 |
| Priority date | — |
| Expiry date | Mar 28, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L65/762
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A system and method select bids for a plurality of media plays, such as advertising spots on radio stations. Users provide bids for the medial plays and may select providers of the media plays and a time period of the media play. The media plays are associated with the bids. The bids are allocated to the media plays, and winning bids are selected.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.