Logocons: AD product for brand advertisers
US8103547B2 · kind B2 · utility
10Cited by
25References
12Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Sep 18, 2006 |
| Grant date | Jan 24, 2012 |
| Priority date | — |
| Expiry date | Dec 10, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Logocons provide a new online advertising product for brand advertisers. During a computing session especially with consumer-generated content, brand names may be replaced or supplemented with logocons in web pages, files, documents, or other online writings as a form of branding. Written information in the computing session is sent to a parsing or searching engine that searches for particular text corresponding to the brand name. The text is replaced or supplemented with a logocon. A user then views the enhanced information containing the logocon but has the option of prohibiting the logocon from appearing in the information.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.