Generating targeted paid search campaigns
US8103650B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 29, 2009 |
| Grant date | Jan 24, 2012 |
| Priority date | — |
| Expiry date | Jul 24, 2030 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99933
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
In particular embodiments, advertising groups may be formed based on keywords. Access a plurality of keywords, each keyword comprising one or more words and describing one or more characteristics or features of particular advertising subject matter. Annotate each of the keywords with one or more labels selected from a plurality of labels, each label comprising one or more words and describing one or more aspects of or one or more categories or concepts represented by the keyword. Group the keywords into one or more keyword groups based on similarities between the labels of the keywords, each keyword group comprising one or more of the keywords. Form one or more advertising groups from the keyword groups, comprising from each of the keyword groups, form one or more of the advertising groups, each of the advertising groups comprising one or more of the keywords in the keyword group.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.