Methods to attribute conversions for online advertisement campaigns
US8108254B2 · kind B2 · utility
29Cited by
8References
11Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jun 29, 2004 |
| Grant date | Jan 31, 2012 |
| Priority date | — |
| Expiry date | Oct 16, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0272
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method attributes credit for conversions to a plurality of event types. A plurality of probabilities that a single impression of each of a plurality of respective event types causes a conversion by one of a plurality of users are defined. A processor is used to select values for the plurality of probabilities so as to minimize a total squared error based on differences between an observed outcome for each user and a respective expected outcome for each user calculated from the plurality of probabilities.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.