Targeting using generated bundles of content sources
US8112308B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 6, 2008 |
| Grant date | Feb 7, 2012 |
| Priority date | — |
| Expiry date | Jun 11, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q40/00
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Selections of content sources are received. Content source bundles are generated from the selected content sources, each content source bundle defined by one or more selected content sources assigned to that content source bundle, and each content source bundle having associated data indicative of users interested in content provided by the selected content sources of that content source bundle. The content source bundles are presented for use in advertising campaigns in which advertisements can be published on selected content sources of a content source bundle, and the performance of each content source bundle used in advertisement campaigns are measured.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.