Generating keyword-based requests for content

US8117069B2 · kind B2 · utility

Assignee

• AOl · US

Inventors

• Justin M. Law · Maple Valley, US
• Muhammad Mohsin Hussain · Mountain View, US
• David C. Sobotka · Redwood City, US
• Aftab Zia · Santa Clara, US
• Sudhir Tonse · Fremont, US
• Venkata S.J.R. Bhamidipati · Fremont, US
• M. Sultan Khan · San Jose, US

Key dates

• Filing date: Feb 18, 2011
• Grant date: Feb 14, 2012
• Expiry date: Feb 18, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0256
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods are provided for dynamically ordering advertisements received from at least one advertisement supplier. In one embodiment, a method includes sending a request to at least a first advertisement supplier; receiving one or more advertisements from the at least first advertisement supplier; identifying a prioritizing parameter associated with each of the one or more advertisements; and dynamically ordering the one or more advertisements from the at least first advertisement supplier into two or more positions of a response based on the prioritizing parameter.