Determination of a profile of an entity based on product descriptions
US8117199B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 23, 2010 |
| Grant date | Feb 14, 2012 |
| Priority date | — |
| Expiry date | Feb 23, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0631
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Relative to a given product or products, one or more attributes and, for each attribute, a plurality of possible attribute values, are defined. For a given product and attribute, one or more descriptions of the product are obtained and analyzed to determine the correspondence of the description(s), and hence the product itself, to each of the plurality of possible attribute values. In one embodiment, this analysis is based on previously-labeled training data. A knowledge base can be populated with information identifying the products and their correspondence to the plurality of possible attribute values for each attribute. This technique may be used to develop a profile of an entity, which in turn may be used to develop appropriate marketing messages or recommendations for other products.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.