Methods and apparatuses for geographic area selections in pay-per-call advertisement

US8121898B2 · kind B2 · utility

Assignee

• UTBK, LLC · US

Inventors

• Ebbe Altberg · Mill Valley, US
• Marc Barach · Oakland, US
• Scott Faber · San Francisco, US
• Michael Fordyce · San Francisco, US
• Chris Hickson · East Palo Alto, US
• Ron Hirson · San Francisco, US
• John Somorjai · San Mateo, US
• Sean Van Der Linden · Berkeley, US

Key dates

• Filing date: Mar 30, 2005
• Grant date: Feb 21, 2012
• Expiry date: May 15, 2029

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q40/04
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods and apparatuses to connect telephone calls and track information about the telephone calls for geographic area based advertisements. In one embodiment, a method includes: receiving an indication of a target geographic area of an advertisement for an advertiser having a telephone number, the advertisement including one of: a telephone number assigned to the advertiser and a reference to the telephone number assigned to the advertiser; and providing the advertisement for delivery to users of interest in the target geographic area, the advertiser billed for the advertisement based on telephonic connections made to the telephone number of the advertiser through the telephone number assigned to the advertiser.