Advertising service based on content and user log mining

US8122049B2 · kind B2 · utility

Assignee

• Microsoft Corporation · US

Inventors

• Li Li · Bound Brook, US
• Tarek Najm · Kirkland, US
• Ying Li · Reston, US
• Zheng Chen · Beijing, CN
• Hua-Jun Zeng · Beijing, CN
• Ke Tang · Beijing, CN
• Zhifeng Yang · Longbeilingcun, CN
• Fengping Zeng · Beijing, CN
• Xianfang Wang · Beijing, CN
• Xiaofeng Dai · Redmond, US
• Benyu Zhang · Beijing, CN
• Jian Wang · Beijing, CN

Key dates

• Filing date: Mar 20, 2006
• Grant date: Feb 21, 2012
• Expiry date: Jul 17, 2026

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0254
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system and method are disclosed for providing documents related to a search request. The search request may include a search query of one or more keywords, or the search request may be a demographic search query including one or more demographic attributes. An index containing data crawled from publisher's websites, demographic information of registered users, along with the search history of the registered users can be created. Once a search request is received, the search request can be compared to the information stored in the index, and one or more documents related to the request can be provided.