Advertising that is relevant to a person
US8126774B2 · kind B2 · utility
30Cited by
16References
12Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jan 23, 2006 |
| Grant date | Feb 28, 2012 |
| Priority date | — |
| Expiry date | Oct 4, 2028 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0269
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A person is viewing a display. By evaluating tracked information about the person, the display and/or the content being viewed, a tracking system determines that an opportunity exists to present an advertisement that is relevant to the person in the context of the person currently viewing the display. The tracking system provides advertiser data for the advertisement and instructions for generating the advertisement to a synthesis system local to the viewer and the viewer's display system, which dynamically synthesizes the advertisement and provides it to the display.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.