Log processing to determine impression values using reliable durations
US8127325B2 · kind B2 · utility
3Cited by
8References
23Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Sep 10, 2007 |
| Grant date | Feb 28, 2012 |
| Priority date | — |
| Expiry date | Jan 7, 2029 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.