Method for cross-domain tracking of web site traffic
US8131861B2 · kind B2 · utility
179Cited by
1References
16Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | May 19, 2006 |
| Grant date | Mar 6, 2012 |
| Priority date | — |
| Expiry date | Jan 25, 2029 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Web traffic reporting methods that rely upon third-party cookies suffer in accuracy when those tracking cookies are frequently refused by web users or deleted once they have been accepted. The invention described herein circumvents this problem by employing first-party cookies instead. This is accomplished by a client-side script that maintains the first-party cookie (as placed by the web site in question) and sends a site-maintained visitor ID to a tracking service for analysis. The effect is to improve the accuracy of traffic statistics that rely on that cookie.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.