Keyword expression language for online search and advertising
US8145620B2 · kind B2 · utility
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Key dates
| Filing date | May 9, 2008 |
| Grant date | Mar 27, 2012 |
| Priority date | — |
| Expiry date | Nov 11, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0241
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Media and methods are provided for creating and operating a keyword expression language. Syntax is generated as an abbreviation to represent a list of keywords. The syntax is executed as part of the keyword expression language to provide keywords. The syntax includes tokens that substitute for groups of information. Advertisers generate syntax which is subsequently used by a third-party to match to search queries and ads. The third-party may also generate keywords to match to the search queries and ads. The keywords are used to trigger advertising over the Internet.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.